Willis Investment Counsel

Est. AUM

$1.83B

13F long equity, this entity only

Positions

123

Period

Mar 2026 (Q1)

SEC EDGAR

View filings ↗

Mar 2026 (Q1)

#	Issuer	Class	Value	Shares	% Portfolio	Discretion
1	Johnson And Johnson	COM	$70.7M	289418	3.86%	SOLE
2	Cisco Systems Inc	COM	$64.7M	834057	3.53%	SOLE
3	Lockheed Martin Corp	COM	$55.1M	91239	3.01%	SOLE
4	Texas Instruments Inc	COM	$51.8M	266644	2.83%	SOLE
5	Chubb Ltd	COM	$50.1M	153791	2.74%	SOLE
6	Pfizer Inc	COM	$48.2M	1717937	2.63%	SOLE
7	Microsoft Corp	COM	$42.0M	113434	2.29%	SOLE
8	Paychex Inc	COM	$40.3M	437030	2.20%	SOLE
9	Exxon Mobil Corp	COM	$39.0M	229781	2.13%	SOLE
10	Accenture PLC	COM	$38.6M	194798	2.11%	SOLE
11	Merck & Company, Inc	COM	$37.7M	313718	2.06%	SOLE
12	Hershey Co	COM	$37.6M	180961	2.05%	SOLE
13	Pepsico Inc	COM	$35.6M	229052	1.94%	SOLE
14	Home Depot Inc	COM	$35.4M	107483	1.93%	SOLE
15	Caterpillar Inc Del	COM	$35.2M	49686	1.92%	SOLE
16	Conocophillips	COM	$34.0M	257433	1.86%	SOLE
17	Medtronic Inc	COM	$34.0M	392048	1.86%	SOLE
18	Aflac Inc	COM	$33.2M	302180	1.81%	SOLE
19	Tractor Supply Co	COM	$30.9M	683231	1.69%	SOLE
20	Procter & Gamble Co	COM	$30.3M	209767	1.65%	SOLE
21	Automatic Data Proc	COM	$30.2M	148456	1.65%	SOLE
22	Quest Diagnostics, Inc.	COM	$29.8M	151800	1.62%	SOLE
23	AT&T Corp	COM	$29.4M	1015610	1.61%	SOLE
24	Sanofi-Aventis	COM	$29.1M	604000	1.59%	SOLE
25	Generac	COM	$28.4M	145421	1.55%	SOLE
26	Verizon Communications Com	COM	$28.1M	559500	1.53%	SOLE
27	Apple Computer	COM	$27.7M	109136	1.51%	SOLE
28	Eaton Corp	COM	$27.6M	77073	1.51%	SOLE
29	American Electric Power Co	COM	$26.7M	203538	1.46%	SOLE
30	Mcdonalds Corp Com	COM	$26.4M	84785	1.44%	SOLE
31	Valero Energy Corp	COM	$25.8M	104600	1.41%	SOLE
32	Shell	COM	$25.8M	277520	1.41%	SOLE
33	Darden Restaurants Inc	COM	$24.0M	122600	1.31%	SOLE
34	Clorox Co Del Com	COM	$23.8M	230000	1.30%	SOLE
35	BHP Billiton Ltd	COM	$22.9M	315009	1.25%	SOLE
36	JP Morgan Chase & Co	COM	$22.9M	77879	1.25%	SOLE
37	General Dynamics Corp	COM	$22.9M	66700	1.25%	SOLE
38	Keysight Technologies	COM	$22.9M	80993	1.25%	SOLE
39	Duke Energy Corp New	COM	$21.0M	160282	1.15%	SOLE
40	Chevron Corp	COM	$20.7M	99995	1.13%	SOLE
41	Abbott Laboratories	COM	$20.5M	199349	1.12%	SOLE
42	3m Company	COM	$19.8M	136570	1.08%	SOLE
43	Lowe's Companies Inc	COM	$19.7M	83418	1.08%	SOLE
44	Deere Co	COM	$19.3M	34300	1.06%	SOLE
45	Emerson Elec Co	COM	$18.3M	139600	1.00%	SOLE
46	Vanguard Small Cap Value ETF	COM	$18.2M	83829	0.99%	SOLE
47	W. W. Grainger, Inc.	COM	$18.2M	16696	0.99%	SOLE
48	American Express	COM	$17.3M	57236	0.95%	SOLE
49	Lab Corp Of Amer	COM	$17.2M	64490	0.94%	SOLE
50	Zoetis Inc	COM	$16.5M	139959	0.90%	SOLE

1–50 of 123

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Values in USD (reported in $thousands on 13F). Source: SEC EDGAR.