First Heartland Consultants, Inc.

Est. AUM

$1.30B

13F long equity, this entity only

Positions

517

Period

Mar 2026 (Q1)

SEC EDGAR

View filings ↗

Mar 2026 (Q1)

#	Issuer	Class	Value	Shares	% Portfolio	Discretion
1	SPDR SERIES TRUST	PORTFOLIO LR ETF	$46.3M	604525	3.57%	SOLE
2	ETF SER SOLUTIONS	APTUS COLLARED	$46.0M	1097223	3.55%	SOLE
3	INVESCO QQQ TR	UNIT SER 1	$35.1M	60777	2.70%	SOLE
4	SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	$33.5M	733830	2.58%	SOLE
5	FIRST TR EXCHANGE TRADED FD	RISNG DIVD ACHIV	$32.8M	480671	2.53%	SOLE
6	ETF SER SOLUTIONS	APTUS DEFINED	$27.0M	988042	2.08%	SOLE
7	VANGUARD BD INDEX FD INC	SHORT TRM BOND	$25.9M	330177	2.00%	SOLE
8	SPDR S&P 500 ETF TR	UNIT SER 1 S&P	$24.6M	37815	1.90%	SOLE
9	SPDR SER TR	PRTFLO S&P500 VL	$23.7M	418811	1.83%	SOLE
10	SPDR SERIES TRUST	PRTFLO S&P500 GW	$23.3M	238066	1.80%	SOLE
11	PIMCO ETF TR	MULTISECTOR BD	$23.3M	888723	1.79%	SOLE
12	ETF SER SOLUTIONS	OPUS SML CP VL	$21.8M	552154	1.68%	SOLE
13	EA SERIES TRUST	FREEDOOM 100 EM	$21.4M	391123	1.65%	SOLE
14	ISHARES	S&P 500 GRWT ETF	$20.3M	179696	1.57%	SOLE
15	FIRST TR EXCHANGE-TRADED FD	CORE INVESTMENT	$20.1M	959188	1.55%	SOLE
16	PIMCO ETF TR	ENHAN SHRT MA AC	$17.1M	170459	1.32%	SOLE
17	CAPITAL GROUP DIVIDEND VALUE	ETF	$16.7M	392982	1.29%	SOLE
18	TIDAL ETF TR	FUNDSTRAT GRANNY	$15.1M	634351	1.17%	SOLE
19	VANGUARD INDEX FDS	GROWTH ETF	$15.1M	34517	1.16%	SOLE
20	VANGUARD INDEX FDS	S&P 500 ETF SHS	$14.2M	23719	1.09%	SOLE
21	FIRST TR EXCHNG TRADED FD VI	TCW UNCONSTRAI	$14.1M	571147	1.09%	SOLE
22	ISHARES TR	MSCI EMG MKT ETF	$13.8M	243141	1.06%	SOLE
23	VANGUARD INDEX FDS	VALUE ETF	$13.8M	70319	1.06%	SOLE
24	CAPITAL GROUP INTERNATIONAL	SHS	$13.3M	400919	1.02%	SOLE
25	APPLE INC	COM	$13.1M	51530	1.01%	SOLE
26	SPDR DOW JONES INDL AVERAGE	UT SER 1	$12.8M	27720	0.99%	SOLE
27	PGIM ETF TR	TOTAL RETURN BON	$12.8M	308830	0.99%	SOLE
28	NVIDIA CORP	COM	$12.8M	73286	0.99%	SOLE
29	VANGUARD TAX MANAGED INTL FD	FTSE DEV MKT ETF	$12.7M	197943	0.98%	SOLE
30	FIRST TR EXCHANGE TRADED FD	NASDQ CLN EDGE	$11.8M	72329	0.91%	SOLE
31	SSGA ACTIVE ETF TR	MULT ASS RLRTN	$10.8M	297480	0.83%	SOLE
32	FIRST TR EXCHANGE-TRADED FD	STRUCTURED CR IN	$10.6M	513852	0.82%	SOLE
33	VANGUARD INDEX FDS	TOTAL STK MKT	$10.0M	31038	0.77%	SOLE
34	AMAZON COM INC	COM	$9.8M	46816	0.75%	SOLE
35	VANGUARD BD INDEX	INTERNATIONAL BOND ETF	$8.9M	185839	0.69%	SOLE
36	BNY MELLON ETF TRUST	CORE BOND ETF	$8.9M	209940	0.68%	SOLE
37	FRANKLIN TEMPLETON ETF TR	US TREASURY BOND	$8.8M	432631	0.68%	SOLE
38	ISHARES	CORE S&P500 ETF	$8.8M	13492	0.68%	SOLE
39	FIRST TR EXCHNG TRADED FD VI	FT VEST NAS	$8.6M	281151	0.66%	SOLE
40	BLACKROCK ETF TRUST	US EQT FACTOR	$8.2M	141291	0.63%	SOLE
41	FIRST TR EXCHANGE TRADED FD	MID CAP RISING DIV	$8.1M	206615	0.63%	SOLE
42	BERKSHIRE HATHAWAY INC DEL	CL B NEW	$8.1M	16915	0.62%	SOLE
43	ISHARES TR	1 3 YR TREAS BD	$7.6M	92145	0.59%	SOLE
44	FIDELITY COVINGTON TRUST	MOMENTUM FACTR	$7.5M	93114	0.57%	SOLE
45	FIRST TR EXCHANGE TRADED FD I	MANAGD MUN ETF	$7.4M	145146	0.57%	SOLE
46	TIDAL TRUST III	FUNDSTRAT GRANNY	$7.2M	286610	0.55%	SOLE
47	VANGUARD BD INDEX FD INC	INTERMED TERM	$7.2M	92826	0.55%	SOLE
48	FIRST TR EXCHANGE TRAD FD VI	FT VEST NASDAQ 1	$7.0M	289639	0.54%	SOLE
49	VANGUARD STAR FD	VG TL INTL STK F	$6.9M	89025	0.53%	SOLE
50	RBB FD INC	US TREAS 3 MNTH	$6.7M	135140	0.52%	SOLE

1–50 of 517

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Values in USD (reported in $thousands on 13F). Source: SEC EDGAR.