Holland Advisory Services, Inc.

Est. AUM

$74.6M

13F long equity, this entity only

Positions

Period

Mar 2026 (Q1)

SEC EDGAR

View filings ↗

Mar 2026 (Q1)

#	Issuer	Class	Value	Shares	% Portfolio	Discretion
1	ISHARES TR	CORE S&P500 ETF	$21.5M	32907	28.80%	SOLE
2	ISHARES TR	CORE S&P MCP ETF	$17.9M	264692	23.95%	SOLE
3	ISHARES TR	CORE S&P SCP ETF	$9.9M	79384	13.22%	SOLE
4	VANGUARD INDEX FDS	TOTAL STK MKT	$2.5M	7686	3.30%	SOLE
5	APPLE INC	COM	$1.9M	7652	2.60%	SOLE
6	MICROSOFT CORP	COM	$1.2M	3322	1.65%	SOLE
7	PHILIP MORRIS INTL INC	COM	$1.2M	6972	1.54%	SOLE
8	JPMORGAN CHASE & CO	COM	$1.1M	3862	1.52%	SOLE
9	ISHARES TR	RUS MD CP GR ETF	$1.1M	8825	1.52%	SOLE
10	FIDELITY WISE ORIGIN BITCOIN	SHS	$1.0M	17060	1.35%	SOLE
11	ISHARES TR	CORE MSCI EAFE	$989K	10923	1.32%	SOLE
12	WALMART INC	COM	$869K	6993	1.16%	SOLE
13	EXXON MOBIL CORP	COM	$833K	4908	1.12%	SOLE
14	MCDONALDS CORP	COM	$776K	2496	1.04%	SOLE
15	CATERPILLAR INC	COM	$613K	865	0.82%	SOLE
16	JOHNSON & JOHNSON	COM	$594K	2429	0.80%	SOLE
17	VANGUARD INDEX FDS	VALUE ETF	$576K	2936	0.77%	SOLE
18	CHEVRON CORPORATION	COM	$544K	2627	0.73%	SOLE
19	PROCTER & GAMBLE CO	COM	$540K	3740	0.72%	SOLE
20	AMGEN INC	COM	$518K	1472	0.69%	SOLE
21	ALTRIA GROUP INC	COM	$509K	7710	0.68%	SOLE
22	DELL TECHNOLOGIES INC	CL C	$465K	2834	0.62%	SOLE
23	ISHARES TR	S&P 500 GRWT ETF	$463K	4093	0.62%	SOLE
24	MONDELEZ INTL INC	CL A	$444K	7708	0.59%	SOLE
25	BROWN & BROWN INC	COM	$419K	6427	0.56%	SOLE
26	ISHARES TR	RUS MDCP VAL ETF	$408K	2797	0.55%	SOLE
27	VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$383K	1780	0.51%	SOLE
28	HUBBELL INC	COM	$376K	767	0.50%	SOLE
29	NVIDIA CORPORATION	COM	$352K	2017	0.47%	SOLE
30	CISCO SYS INC	COM	$334K	4298	0.45%	SOLE
31	ISHARES TR	RUS 2000 GRW ETF	$316K	1008	0.42%	SOLE
32	SELECT SECTOR SPDR TR	STATE STREET FIN	$314K	6370	0.42%	SOLE
33	VANGUARD INDEX FDS	SM CP VAL ETF	$308K	1420	0.41%	SOLE
34	PINNACLE WEST CAP CORP	COM	$300K	2976	0.40%	SOLE
35	INTERNATIONAL BUSINESS MACHS	COM	$285K	1176	0.38%	SOLE
36	MERCK & CO INC	COM	$284K	2360	0.38%	SOLE
37	CARNIVAL CORP	COMMON STOCK	$270K	10437	0.36%	SOLE
38	TRAVELERS COMPANIES INC	COM	$251K	860	0.34%	SOLE
39	VISA INC	COM CL A	$249K	825	0.33%	SOLE
40	DISNEY WALT CO	COM	$240K	2494	0.32%	SOLE
41	3M CO	COM	$230K	1586	0.31%	SOLE
42	SOUTHERN CO	COM	$230K	2381	0.31%	SOLE
43	BANK AMERICA CORP	COM	$215K	4407	0.29%	SOLE
44	ISHARES TR	S&P MC 400VL ETF	$215K	1626	0.29%	SOLE
45	RIO TINTO PLC	SPONSORED ADR	$215K	2309	0.29%	SOLE
46	COMCAST CORP NEW	CL A	$213K	7411	0.29%	SOLE
47	INVESCO QQQ TR	UNIT SER 1	$205K	355	0.27%	SOLE

Values in USD (reported in $thousands on 13F). Source: SEC EDGAR.