Herold Advisors, Inc.

Est. AUM

$452.1M

13F long equity, this entity only

Positions

261

Period

Mar 2026 (Q1)

SEC EDGAR

View filings ↗

Mar 2026 (Q1)

#	Issuer	Class	Value	Shares	% Portfolio	Discretion
1	APPLE INC	COM	$21.3M	83949	4.71%	SOLE
2	NVIDIA CORPORATION	COM	$19.8M	113791	4.39%	SOLE
3	MICROSOFT CORP	COM	$13.6M	36636	3.00%	SOLE
4	EXXON MOBIL CORP	COM	$11.1M	65330	2.45%	SOLE
5	ELI LILLY & CO	COM	$9.4M	10193	2.07%	SOLE
6	AMERICAN CENTY ETF TR	US EQT ETF	$9.4M	84322	2.07%	SOLE
7	DIMENSIONAL ETF TRUST	US EQUITY MARKET	$9.4M	132085	2.07%	SOLE
8	WALMART INC	COM	$8.8M	70475	1.94%	SOLE
9	JPMORGAN CHASE & CO	COM	$8.5M	28902	1.88%	SOLE
10	MASTERCARD INCORPORATED	CL A	$7.9M	15793	1.75%	SOLE
11	ABBVIE INC	COM	$7.6M	35090	1.69%	SOLE
12	DIMENSIONAL ETF TRUST	CORE FIXED INCOM	$7.3M	173993	1.62%	SOLE
13	AMERICAN CENTY ETF TR	AVANTIS CORE FI	$7.2M	174440	1.60%	SOLE
14	ALPHABET INC	CAP STK CL A	$7.2M	24907	1.58%	SOLE
15	AMERICAN CENTY ETF TR	AVANTIS US LARG	$7.0M	90586	1.55%	SOLE
16	VISA INC	COM CL A	$6.8M	22655	1.51%	SOLE
17	CHEVRON CORPORATION	COM	$5.7M	27492	1.26%	SOLE
18	AMPHENOL CORP	CL A	$5.2M	40788	1.14%	SOLE
19	ISHARES TR	ISHS 5-10YR INVT	$5.2M	96818	1.14%	SOLE
20	FLEXSHARES TR	CR SCD US BD	$4.8M	98157	1.06%	SOLE
21	INTERNATIONAL BUSINESS MACHS	COM	$4.8M	19616	1.05%	SOLE
22	AMAZON COM INC	COM	$4.5M	21722	1.00%	SOLE
23	FLEXSHARES TR	US QUALITY CAP	$4.4M	56744	0.98%	SOLE
24	VERIZON COMMUNICATIONS INC	COM	$4.3M	86347	0.96%	SOLE
25	FLEXSHARES TR	INT QLTDVDYNAM	$4.3M	113433	0.95%	SOLE
26	DIMENSIONAL ETF TRUST	INTERNATNAL VAL	$4.2M	80163	0.94%	SOLE
27	HOME DEPOT INC	COM	$4.2M	12807	0.93%	SOLE
28	META PLATFORMS INC	CL A	$4.0M	7011	0.89%	SOLE
29	ETF SER SOLUTIONS	DISTILLATE US	$4.0M	68847	0.88%	SOLE
30	AMERICAN CENTY ETF TR	INTL EQT ETF	$3.9M	46426	0.87%	SOLE
31	MERCK & CO INC	COM	$3.8M	31656	0.84%	SOLE
32	J P MORGAN EXCHANGE TRADED F	ULTRA SHRT ETF	$3.8M	74506	0.83%	SOLE
33	JOHNSON & JOHNSON	COM	$3.8M	15405	0.83%	SOLE
34	TESLA INC	COM	$3.8M	10121	0.83%	SOLE
35	SELECT SECTOR SPDR TR	STATE STREET ENE	$3.6M	59555	0.81%	SOLE
36	BROOKFIELD INFRASTRUCTURE PA	LP INT UNIT	$3.4M	94211	0.75%	SOLE
37	J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$3.4M	59879	0.75%	SOLE
38	PROCTER & GAMBLE CO	COM	$3.4M	23395	0.75%	SOLE
39	AMERICAN CENTY ETF TR	US SML CP VALU	$3.3M	30128	0.74%	SOLE
40	WISDOMTREE TR	US QUALITY GROW	$3.2M	60598	0.72%	SOLE
41	AT&T INC	COM	$2.9M	101670	0.65%	SOLE
42	BERKSHIRE HATHAWAY INC DEL	CL B NEW	$2.9M	6146	0.65%	SOLE
43	CHUBB LTD SWITZ	COM	$2.9M	9019	0.65%	SOLE
44	PHILLIPS 66	COM	$2.9M	16121	0.65%	SOLE
45	AMERICAN CENTY ETF TR	US LARGE CAP VLU	$2.9M	35473	0.63%	SOLE
46	EATON CORP PLC	SHS	$2.8M	7889	0.62%	SOLE
47	SPDR GOLD TR	GOLD SHS	$2.7M	6284	0.60%	SOLE
48	WISDOMTREE TR	US QTLY DIV GRT	$2.6M	29154	0.57%	SOLE
49	COSTCO WHOLESALE CORPORATION	COM	$2.6M	2567	0.57%	SOLE
50	CINTAS CORP	COM	$2.6M	15092	0.56%	SOLE

1–50 of 261

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Values in USD (reported in $thousands on 13F). Source: SEC EDGAR.