Sterling Investment Counsel, LLC

Est. AUM

$356.8M

13F long equity, this entity only

Positions

196

Period

Mar 2026 (Q1)

SEC EDGAR

View filings ↗

Mar 2026 (Q1)

#	Issuer	Class	Value	Shares	% Portfolio	Discretion
1	ISHARES TR	S&P 500 GRWT ETF	$32.0M	283172	8.98%	SOLE
2	J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$30.2M	532358	8.46%	SOLE
3	INVESCO EXCH TRADED FD TR II	NASDAQ 100 ETF	$28.7M	120899	8.05%	SOLE
4	CAPITAL GROUP INTL FOCUS EQT	SHS CREATION UNI	$25.2M	854424	7.06%	SOLE
5	APPLE INC	COM	$15.4M	60631	4.31%	SOLE
6	ISHARES TR	CORE S&P MCP ETF	$13.4M	198909	3.76%	SOLE
7	ALPHABET INC	CAP STK CL A	$9.2M	32137	2.59%	SOLE
8	ISHARES TR	CORE S&P SCP ETF	$8.5M	68287	2.38%	SOLE
9	NVIDIA CORPORATION	COM	$8.0M	46091	2.25%	SOLE
10	ISHARES TR	CORE S&P500 ETF	$7.6M	11671	2.14%	SOLE
11	ISHARES INC	MSCI EMRG CHN	$7.3M	93313	2.06%	SOLE
12	FIDELITY COVINGTON TRUST	MSCI INFO TECH I	$7.2M	34567	2.02%	SOLE
13	MICROSOFT CORP	COM	$6.4M	17383	1.80%	SOLE
14	AMAZON COM INC	COM	$6.3M	30226	1.76%	SOLE
15	BERKSHIRE HATHAWAY INC DEL	CL B NEW	$5.3M	11059	1.49%	SOLE
16	WALMART INC	COM	$4.4M	35515	1.24%	SOLE
17	JPMORGAN CHASE & CO	COM	$4.4M	14904	1.23%	SOLE
18	META PLATFORMS INC	CL A	$4.1M	7244	1.16%	SOLE
19	VISA INC	COM CL A	$3.5M	11433	0.97%	SOLE
20	COCA COLA CO	COM	$3.0M	39391	0.84%	SOLE
21	GE VERNOVA INC	COM	$2.7M	3039	0.74%	SOLE
22	STATE STR SPDR S&P 500 ETF T	TR UNIT	$2.6M	4072	0.74%	SOLE
23	CARDINAL HEALTH INC	COM	$2.4M	11366	0.67%	SOLE
24	ISHARES TR	RUS 1000 GRW ETF	$2.3M	5493	0.66%	SOLE
25	ISHARES TR	CORE MSCI TOTAL	$2.3M	26708	0.65%	SOLE
26	SELECT SECTOR SPDR TR	STATE STREET ENE	$2.3M	37148	0.64%	SOLE
27	ALPHABET INC	CAP STK CL C	$2.3M	7880	0.63%	SOLE
28	ISHARES TR	CORE DIV GRWTH	$2.2M	30656	0.60%	SOLE
29	ELI LILLY & CO	COM	$2.1M	2306	0.59%	SOLE
30	ISHARES TR	S&P 500 VAL ETF	$2.1M	9811	0.58%	SOLE
31	BROADCOM INC	COM	$2.0M	6523	0.57%	SOLE
32	PALO ALTO NETWORKS INC	COM	$2.0M	12533	0.56%	SOLE
33	ISHARES TR	CORE S&P US GWT	$2.0M	12610	0.55%	SOLE
34	CITIZENS FINL GROUP INC	COM	$1.9M	32304	0.54%	SOLE
35	ABBVIE INC	COM	$1.9M	8810	0.54%	SOLE
36	EATON CORP PLC	SHS	$1.9M	5273	0.53%	SOLE
37	SERVICENOW INC	COM	$1.8M	16940	0.50%	SOLE
38	AMERICAN ELEC PWR CO INC	COM	$1.7M	13020	0.48%	SOLE
39	ANALOG DEVICES INC	COM	$1.7M	5218	0.47%	SOLE
40	MCDONALDS CORP	COM	$1.6M	5303	0.46%	SOLE
41	MERCK & CO INC	COM	$1.6M	13079	0.44%	SOLE
42	HOME DEPOT INC	COM	$1.6M	4777	0.44%	SOLE
43	COSTCO WHOLESALE CORPORATION	COM	$1.6M	1559	0.44%	SOLE
44	CITIGROUP INC	COM NEW	$1.5M	13619	0.43%	SOLE
45	ISHARES TR	0-5YR HI YL CP	$1.5M	36467	0.43%	SOLE
46	VANGUARD INDEX FDS	S&P 500 ETF SHS	$1.4M	2405	0.40%	SOLE
47	AMPHENOL CORP	CL A	$1.4M	11320	0.40%	SOLE
48	THERMO FISHER SCIENTIFIC INC	COM	$1.4M	2900	0.40%	SOLE
49	GLOBAL X FDS	RBTCS ARTFL INTE	$1.4M	42811	0.40%	SOLE
50	UBER TECHNOLOGIES INC	COM	$1.3M	18641	0.38%	SOLE

1–50 of 196

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Values in USD (reported in $thousands on 13F). Source: SEC EDGAR.