Business Overview
Specificity, Inc. is a full-service digital marketing firm delivering cutting-edge marketing solutions to B2B and B2C markets, utilizing proprietary technology (BiToS and Mobile Advertising Identifiers) to identify and reach potential customers in real-time. The company operates as a single segment business with three primary digital marketing solutions (Tradigital Partners, Put-Thru, and Pickpocket) in varying stages of deployment, generating revenue primarily from its core digital marketing offering and ad hoc marketing services.
Segment Performance
The company operates as a single reportable segment. For the three months ended March 31, 2026 versus 2025: revenues declined from $298,050 to $243,850 (18% decrease); gross profit decreased from $143,274 to $80,392 (44% decrease); operating loss widened from $127,716 to $132,004; and net loss increased from $140,216 to $182,397 (30% increase). Total operating expenses decreased from $270,990 to $212,396, primarily due to lower general and administrative expenses ($146,298 vs $204,149), though offset by increased interest expense.
Forward Guidance
The company states that "the ability of the Company to continue as a going concern is dependent upon the Company's ability to increase revenues and raise additional funds to implement its full business plan" and that "in the long run, the ability of the Company to continue as a going concern is dependent on its ability to implement the business plan, raise capital, and generate sufficient revenues to generate positive net income and cash flow." The company notes "There is no guarantee that the Company will ever be able to raise sufficient capital or generate a level of revenue to sustain its operations."
Key Risk Factors
The company faces substantial doubt about its ability to continue as a going concern, with an accumulated deficit of $8.8 million, working capital deficit of $1.3 million, and quarterly net losses of $182,397 as of March 31, 2026. The company is dependent on its ability to raise additional capital through convertible debt and private equity agreements to fund operations, with no guarantee of success. The company has significant related party debt obligations including a $1 million note from its CEO and accrued interest payable of $162,500, plus multiple convertible notes with near-term maturity dates creating refinancing risk.
