| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 |
|---|---|---|---|---|---|---|---|
| Revenue | $1.11B+28.8% | $864.7M+122.8% | $388.1M-15.4% | $459.1M-28.9% | $645.3M+10.3% | $584.8M+43.3% | $408.0M |
| Cost of revenue | $946.1M+31.2% | $721.1M+124.3% | $321.4M-17.4% | $389.0M-28.5% | $543.8M+8.9% | $499.4M+45.6% | $342.9M |
| Sales and marketing | $21.1M-14.8% | $24.7M-2.8% | $25.4M-11.7% | $28.8M+26.3% | $22.8M+11.4% | $20.5M+48.2% | $13.8M |
| Product development | $21.4M+8.3% | $19.8M+7.1% | $18.5M-12.4% | $21.1M+38.7% | $15.2M+22.1% | $12.4M+76.8% | $7.0M |
| General and administrative | $89.6M+58.9% | $56.4M-10.2% | $62.7M+12.9% | $55.6M-9.5% | $61.4M+86.4% | $32.9M+69.7% | $19.4M |
| Write-off of intangible assets | $13.4M | $0 | $0 | — | — | — | — |
| Total costs and operating expenses | $1.09B+32.8% | $822.0M+92.0% | $428.1M-13.4% | $494.5M-23.1% | $643.1M+13.8% | $565.3M+47.5% | $383.2M |
| Income (loss) from operations | $22.1M-48.2% | $42.7M+207.0% | -$39.9M-12.8% | -$35.4M-1746.8% | $2.1M-89.0% | $19.5M-21.4% | $24.8M |
| Other expense, net | $121.9M+2402.8% | $4.9M+173.9% | $1.8M+102.4% | -$75.1M-2055.1% | $3.8M | — | $0 |
| Interest expense | $11.2M-21.7% | $14.4M-6.3% | $15.3M+65.7% | $9.2M+18.1% | $7.8M-1.4% | $7.9M+13.1% | $7.0M |
| Total other expense, net | $133.2M+592.8% | $19.2M+12.5% | $17.1M+126.0% | -$65.8M-664.2% | $11.7M+14.0% | $10.2M+45.8% | $7.0M |
| (Loss) income before income taxes | -$111.1M-572.6% | $23.5M+141.2% | -$57.0M-287.2% | $30.5M+419.9% | -$9.5M-202.4% | $9.3M-47.8% | $17.8M |
| Income tax (benefit) expense | -$137.8M-10058.2% | $1.4M+398.9% | -$463K-100.4% | $102.9M+9928.6% | -$1.0M+17.4% | -$1.3M | $0 |
| Net income (loss) | $26.8M+21.0% | $22.1M+139.1% | -$56.6M+21.9% | -$72.4M-754.8% | -$8.5M-180.2% | $10.6M-40.7% | $17.8M |
| Net income (loss) attributable to non-controlling interests | $1.1M-79.3% | $5.5M+134.0% | -$16.1M-9.2% | -$14.8M-361.9% | -$3.2M+24.5% | -$4.2M | — |
| Net income (loss) attributable to MediaAlpha, Inc. | $25.6M+54.1% | $16.6M+141.1% | -$40.4M+29.9% | -$57.7M-993.2% | -$5.3M-20.8% | -$4.4M | — |
| Basic (in dollars per share) | $460.00+48.4% | $310.00+134.8% | -$890.00+35.0% | -$1370.00-878.6% | -$140.00-99900.0% | -$0.14 | — |
| Diluted (in dollars per share) | $390.00+25.8% | $310.00+134.8% | -$890.00+35.0% | -$1370.00-621.1% | -$190.00-135614.3% | -$0.14 | — |
| Basic (in shares) | 56.24B+6.0% | 53.04B+16.4% | 45.57B+8.7% | 41.94B+12.5% | 37.28B+16.0% | 32.13B | — |
| Diluted (in shares) | 66.79B+25.9% | 53.04B+16.4% | 45.57B+8.7% | 41.94B-31.5% | 61.26B+90.6% | 32.13B | — |
Source: SEC EDGAR XBRL. % change vs prior period shown where available.
Source: SEC EDGAR 10-K and 10-Q filings. Up to 10 years annual / 16 quarters shown.