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HOG

$26.96+1.09%

HARLEY-DAVIDSON, INC.

Market Cap
$2.8B
Sector
Consumer Discretionary
Industry
Automobiles
Beta
1.34
5yr monthly vs SPY
Price Chart
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Signals

Insider Velocity
42.7x
buying
Congress
20
recent trades
Short Volume
47%
W/W +3.0pp

Market & Alt Data

News
15
recent articles
Activist
13D
H
Analyst Consensus
Sell
21 analysts

Buy Activity

Buy Velocity Score
42.66x
Current Rate (90d)
194.44/mo
Baseline Rate
11.33/mo
Unique Buyers (90d)
2

Sell Activity

Sell Velocity Score
23.98x
Sell Rate (90d)
51.80/mo
Sell Baseline
0.00/mo
Unique Sellers (90d)
1
Sort by
Type
Trade DateFiledOwnerRoleTypeSharesPriceValueOwned After
2026-09-012026-09-02Root Jonathan RCFO and CCOSale1,554$27.46$43K26.3KView
2026-08-112026-08-13Littleton GayleCLO, CCO, CAO & Corp SecPurchase7,500$26.38$198K7,500View
2026-08-102026-08-11Starrs ArtieDirector & President & CEOPurchase10.0K$25.89$259K25.0KView
2026-08-032026-08-05Root Jonathan RCFO and CCOSale1,554$24.88$39K27.8KView
2026-07-012026-07-06Root Jonathan RCFO and CCOSale1,554$24.44$38K29.4KView
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Recent News

3 Shaky Consumer Dividend Stocks Flashing Warning Signs
Yahoo · 2026-09-10
Bulls Are Working to Forge Bottoms in Cattle and Hog Prices
Yahoo Finance · 2026-09-09
Sonic Powersports Sets Another Sturgis Motorcycle Rally Sales Record With 1,135 Motorcycles Sold, Showcasing Strength of Expanded National Network Strategy
Yahoo · 2026-09-09
Sonic Automotive Reports Record Sturgis Motorcycle Rally Motorcycle Sales Of 1,135 Units, Including Record 511 New Harley-Davidson Sales
Benzinga · 2026-09-09

Informational purposes only, not investment advice.

ASML Inks Advanced EUV Lithography Deals With Chip Titans TSMC, Samsung
Yahoo Finance · 2026-09-09
Hogs Rallying as Pork Explodes Higher
Yahoo Finance · 2026-09-08
Citigroup Maintains Neutral on Harley-Davidson, Raises Price Target to $31
Benzinga · 2026-09-08
1 Russell 2000 Stock for Long-Term Investors and 2 We Brush Off
Yahoo · 2026-09-03
Harley-Davidson Estimates Lifted After Q2 on Higher Shipments, HDFS Strength, UBS Says
Yahoo · 2026-09-02
3 Reasons to Sell PII and 1 Stock to Buy Instead
Yahoo · 2026-09-02
Massimo Group to Unveil New Warrior 1500 UTV at Equip Exposition and Showcase Next-Generation Product Platform at 2026 SEMA Show
Yahoo · 2026-09-02
UBS Maintains Neutral on Harley-Davidson, Raises Price Target to $28
Benzinga · 2026-09-02
Can-Am, Farm Rescue Announce Three-Year Partnership
Yahoo · 2026-09-01
Lean Hog Prices Are Rebounding. How to Trade Them Here.
Yahoo Finance · 2026-09-01
Ford Motor Is Paying Up Front For A Payoff Management Will Not Yet Promise
Yahoo · 2026-08-31

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